We Work Here

A small team with great love of adventure


Tierra team

Jim Bakerød | Brand Manager

Like most Norwegians, my family had access to a cabin in the mountains. All year round we spent most weekends and holidays at the cabin, exploring the surroundings. My parents and grandparents gave me the freedom to explore nature all by myself. I could be gone all day and return to the cabin just before bedtime. In later years this interest in nature and outdoor life has been explored through climbing, hiking in the mountains, skiing and ski touring. I have two kids, and I try to inspire them to enjoy outdoor life as much as I did when I was young. As often as we can we spend time on the climbing wall, or in a tent or in the mountains.

I have been working in this industry since 2003. My first job was in a sport store in Trondheim. The year 2004 I spent in South Africa, combining studying with exploring this fantastic country. It was also in South Africa my interest in climbing was born. After moving back to Norway, I have worked in many different positions, both in retail and for different outdoor brands. After more than 17 years in the industry I have a good understanding of what works or not, regarding products and user experience. This is my contribution to the team of Tierra, a team with great knowledge and passion for the outdoors.

When it comes to my favorite Tierra product, what has impressed me the most is the overall high quality of Tierra products. The great work the team has put into finding the best solutions, best garments and their focus on sustainability can only be achieved with great passion for outdoor activity. Living the brand is a large part of the success of Tierra, and for that reason you as a user of our products can put your trust in our hands.

Linus Meyer | Marketing Manager

Already in my teens, I fell in love with climbing and ski mountaineering and I have tried to spend as much time as possible in the mountains since then. The last twenty years I have worked as a photographer and writer focusing on outdoor and mountain activities.

I have always loved hard weather and harsh environment and in my opinion, Tierra makes the best clothes for these conditions. What I really love about Tierra is their focus on making sustainable clothes without cutting back on functionality and durability.

I bought my first Tierra garment second hand, a black insulated jacket. It has been with me for more than two decades now and all over the world from photo journalistic reports in war-torn Afghanistan to winter alpine climbing above the arctic circle.

I am very impressed by the quality of this my first Tierra jacket, it still looks good and functions perfectly.

My new favorite garment are the Roc Blanc series and the Sta Jogger, a super nice climbing pant.


Magdalena Widerberg | Product Developer

During my childhood I was encouraged to be curious and I was taught to be solution-oriented with my big family. I have always had an interest for textiles and combined with technique this led me to educate myself to Textile Engineer. With my job, I get the chance to participate in questions that are important to me in terms of sustainable development, to be able to influence what kind of clothes we wear, that they are great products and not only for the purpose but also through the entire process chain.

Adventure to me is to experience. I enjoy skiing, both alpine and cross country, to just be in nature, and I like water. To swim and surf. At the moment, the greatest adventure is to begin experiencing these things together with my son. My favourite garment, that I wear a lot, is the Flon Rain Jacket.

Mattias Sahlin | Designer

I have designed the Tierra clothes from the season of Fall/Winter 2018. The product development at Tierra is nothing like what I’ve come across during my nearly 20 years as designer. There’s an enormous curiosity for new solutions and materials. The level of quality, functionality and sustainability (both for the garment itself and the environment) is extremely high. I get to work with the best materials available, and design and product development get to take the time needed. And if the material isn’t good, we develop our own together with our suppliers.

At Tierra, the functionality and quality of the products, as well as care of everybody involved and our environment, is prioritized over margin hunts and quick in season deliveries. This is very uncommon today.

I sleep best in a tent. An adventure can be anything from experiencing a surf break to a fishing location. The activity depends on season, company and conditions. My favourite garment is Roc Blanc. It’s hearty, uncompromising and built to endure extreme wear.


Shamik Neogi | Production and Buying Manager

My name is Shamik Neogi and I am responsible for buying, sourcing and production for Tierra. I am really picky when it comes to quality and I make life difficult for myself most of the times for that reason. But in the end it is the users’ satisfaction that counts. My favourite product is the Back Up Jacket Gen.3 – I love it.

Lisa Turdell | Product Development & Production Coordinator

I grew up in Norrland, in Gällivare, on skis. Nowadays I enjoy being outdoors no matter the activity. I enjoy everything from kayaking to surfing and skiing – or simply strolling around. Yoga and crossfit are other interests of mine. But best of all is to splash around in the salty waters of the Swedish west coast.

I’m the newest in at Tierra and enjoy working here for the sustainability and quality work, which is close to my heart.