Jim Bakerød | Brand Manager
Like most Norwegians, my family had access to a cabin in the mountains. All year round we spent most weekends and holidays at the cabin, exploring the surroundings. My parents and grandparents gave me the freedom to explore nature all by myself. I could be gone all day and return to the cabin just before bedtime. In later years this interest in nature and outdoor life has been explored through climbing, hiking in the mountains, skiing and ski touring. I have two kids, and I try to inspire them to enjoy outdoor life as much as I did when I was young. As often as we can we spend time on the climbing wall, or in a tent or in the mountains.
I have been working in this industry since 2003. My first job was in a sport store in Trondheim. The year 2004 I spent in South Africa, combining studying with exploring this fantastic country. It was also in South Africa my interest in climbing was born. After moving back to Norway, I have worked in many different positions, both in retail and for different outdoor brands. After more than 17 years in the industry I have a good understanding of what works or not, regarding products and user experience. This is my contribution to the team of Tierra, a team with great knowledge and passion for the outdoors.
When it comes to my favorite Tierra product, what has impressed me the most is the overall high quality of Tierra products. The great work the team has put into finding the best solutions, best garments and their focus on sustainability can only be achieved with great passion for outdoor activity. Living the brand is a large part of the success of Tierra, and for that reason you as a user of our products can put your trust in our hands.