The history of Tierra
We have our origins in Kinna, a small village in the Western part of Sweden. Tierra was founded in 1983 by a Swedish man called Anders, who saw the opportunities of shell garments and outdoor clothes. But the event that truly formed us into the brand we are today was the first all-Swedish expedition to Mount Everest in 1991. Without any direct experience in making clothes for high summits, Tierra got the mission to develop clothes for the expedition. Luckily, the challenge was accepted and accomplished with success, and ever since we have made clothes for countless expeditions and adventures; the North Pole with Ola Skinnarmo in 2000 being one of them. Innovativeness, the urge to constantly improve and the mindset that nothing is impossible has thus become part of Tierra’s DNA.