The name ”Tierra”
The first time you hear the name ”Tierra”, you may not think of a Swedish brand. The word ”tierra” means ”Earth” in Spanish, and actually describes the brand pretty well even though the founder did not put too much thought into it from the start. The reason why Anders named the brand “Tierra” is still not quite clear, he once stated “it sounded cool and felt like a good match”. And yes, Tierra is very connected to the Earth by nurturing the nature, having a strong focus on sustainable solutions and constantly trying to find new environmental friendly materials. Moreover, we are a small team of six people; a brand manager, head of product development, designer, product developer, production manager and a marketing & communications manager. A down to Earth team, not afraid of sharing any stories or secrets.
Our friend Chhiring Dorje Sherpa in the Himalayas back in the days