We have set a clear framework for making choices during the product development and production of our clothes. When a choice needs to be made, we consider the following factors, in order.
1. Long Life-Span
• Durable materials
• Classic colours
• Tested solutions
• Constructed for repairability
2. Choice of Material
• Energy consumption
• Water consumption
• Chemical consumption
• Oil consumption
3. Transport
• Production shall be located as near the end consumer as possible
• An advantage for us is that we only have consumers in northern Europe
4. Consumption during Production
• A part of the Supplier Evaluation
5. Recyclable in Future