What we base our choices on during product development and production


We have set a clear framework for making choices during the product development and production of our clothes. When a choice needs to be made, we consider the following factors, in order.

1. Long Life-Span

• Durable materials
• Classic colours
• Tested solutions
• Constructed for repairability

2. Choice of Material

• Energy consumption
• Water consumption
• Chemical consumption
• Oil consumption

3. Transport

• Production shall be located as near the end consumer as possible
• An advantage for us is that we only have consumers in northern Europe

4. Consumption during Production

• A part of the Supplier Evaluation

5. Recyclable in Future